Web 2.0 + Remix Culture = Web Remix
Have you heard about "Web 2.0"?
How about the "Remix Culture"?
Basically, these two buzzwords refer to the discipline of taking existing content,
slicing it, shuffling it, and mixing it together with other content to create a
Jonathan Boutelle, "The heart of Web 2.0 is about being able to remix
and integrate without a negotiation, without permission even. It’s about being able
to take an rss feed or an open API or data scraped from an XHTML website and grab
that data, jam it together with another data source of the same kind, and build
In practice, most content
is not available as an rss feed, or an API, it must be scraped. Thus, web scraping is at core of this new paradigm and
Velocityscape is leading the way.
web is full of opportunities for remix.
Most famously, it seems,
scraped real estate listings from Craigslist and mixed
it with Google
Maps to create
Velocityscape used Web Scraper Plus to scrape
Google Ads and Results and reversed the search to create
competitive intelligence tool for online marketers.
When hurricane Katrina
struck, Velocityscape extracted data from 12 survivor website and united them under
Mixing content together
is really pretty easy.
Finding the right question is really the key.
fascinating thing about web remix is that you start out with a simple question like
‘What adwords do my competitors buy?’ and you mix the data together to answer that
question, but once you get there you realize that there are so many more questions
that can be answered with the new data.
It surprises us more often than not.”