Search Competitive Intelligence Google-Style

Scottsdale, Arizona April 25, 2005 

Launched today, GoogSpy.com answers the fundamental question of search engine marketers: ‘What Adwords do my competitors use?’ On GoogSpy.com, simply type in a competitor’s name and see all ads they buy. It also displays the search terms that they naturally rank in the top ten and it even computes the company’s top 25 competitors. GoogSpy offers such devilish insight into your competitor’s playbook that you’ll catch yourself whispering and looking over your shoulder for the rest of the week.

 

“We searched for ourselves and discovered that we ranked seventh on the search phrase ‘Playboy Website’. We had no idea!” says a company spokesperson at Acquity Group, “We also found dozens of keywords we had never thought of.”

 

GoogSpy.com is powered by Velocityscape’s flagship data extraction product, Web Scraper Plus+. It extracts 500,000 search results per day from Google and loads them into the GoogSpy.com database.

 

“I read all those Search Engine Optimization Tips & Tricks articles,” says Michael J. Roberts, Velocityscape’s President “and each one said ‘Find out which search terms your competitors use’. I thought, ‘That seems obvious, but how?’ Apparently, the ‘best practice’ was guess-and-check. There had to be a better way. With Web Scraper Plus+ we extracted a million search results and built a proof of concept in a few days.”

 

The site has other uses too. “I didn’t realize it would be such a powerful sales tool. Completely understanding how a company advertises online, and who is competing with them paints a compelling picture that you won’t find on their website,” says Dave Fiske, Director of Sales at Velocityscape. “From the first minute you use GoogSpy.com you’re hooked. I can’t imagine doing this research any other way.”